Dune Strategies

Nathan McDonald

Dune Strategies


I co-founded We Are Social in 2008 with borrowed desks in Shoreditch and a belief that social media would fundamentally change marketing.

Over 16 years we pioneered a category that didn't exist, building it into a global agency with nine figures of net revenue and 1,200+ people across 20 offices.


I'm on the other side of the table. I advise a small number of founders on M&A, strategy and culture.

I'm also an angel investor in AI tools for agencies and creative teams, and in impact-focused companies.


The tools worth backing remove the right friction. They make thinking faster without making judgment optional.


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